Buying an Expired Domain for Google AdSense

Purchasing an expired domain can be a strategic move to increase your chances of acceptance into Google AdSense, especially if the domain has a strong and reputable history. In this article, we will discuss how to purchase an expired domain and how to assess its quality and readiness for use.

Step 1: Finding an Expired Domain

Specialized Websites

There are several websites that offer services for searching expired domains, such as:

ExpiredDomains.net: Offers a large database of expired or soon-to-expire domains.
GoDaddy Auctions: Allows you to search for expired domain auctions.
NameJet: A popular platform for purchasing premium domains.

Choosing the Right Domain

While searching, try to find a domain that fits the content of your future site. Choose a domain that contains relevant keywords and is easy to remember.

Step 2: Assessing Domain Quality

Checking Domain History

Use tools like Wayback Machine to check the domain's history and see if it had high-quality content in the past. Avoid domains that were used for illegal activities or inappropriate content.

Examining Backlinks

Use tools like Ahrefs or SEMrush to check the domain's backlinks. Ensure that the links come from reputable and well-regarded sites.

Checking for Previous Penalties

Use tools like Google Search Console to check if the domain has faced any penalties from Google. Avoid domains that have been banned or penalized.

Step 3: Understanding Domain Authority and Spam Score

Domain Authority (DA) and Spam Score are important metrics used to evaluate the quality and authority of a domain and the likelihood of penalties due to unnatural backlinks or unethical activities. Using these metrics can help you make informed decisions when buying an expired domain.

What is Domain Authority?

Domain Authority is a metric developed by Moz that measures the strength and authority of a domain on a scale from 1 to 100. The higher the Domain Authority, the more reliable and authoritative the site is. Factors affecting Domain Authority include:

Number and quality of backlinks
Content quality
Amount of traffic and visitors

What is Spam Score?

Spam Score is another metric developed by Moz that assesses the likelihood of a domain being classified as a spam or harmful site. Spam Score is measured on a scale from 0 to 17. The higher the score, the more likely the domain has unnatural backlinks or has faced search engine penalties.

Use this free site to check Domain Authority and Spam Score: PrePostSEO